Hey there, I’m James power!

I’m an Aussie creative from Sydney, passionate about capturing the beauty in the world through design and photography. My journey started with a simple love for creating things—whether it was sketching, tinkering with gadgets, or snapping photos of anything that caught my eye. Over the years, that love turned into something much bigger.

Now, I’m lucky enough to work on incredible projects while studying Product Design at UTS. From designing innovative tools like a pick-up claw for people with hand injuries to creating smart traffic systems using Arduino tech, I’ve been able to bring my ideas to life in ways I never imagined. And when I’m not geeking out over tech or sketching new ideas, you’ll find me behind the camera lens, capturing life’s most beautiful and raw moments.

I’ve always had a passion for cars and bikes, and that fuels (pun intended) a lot of my creativity. Whether it’s photographing sleek designs, shooting rolling videos to capture their movement and power, or just admiring the artistry of well-crafted machines, it’s a world that never fails to inspire me. Rolling shots—those dynamic, on-the-move captures—are one of my favorite ways to bring vehicles to life in photos and videos.

I’ve had the chance to share my work with others—whether it’s a wildlife shot from Nara Deer Park, a fresh design concept, or an intersection of the two on my Instagram page. My team? It’s a mix of collaborators, friends, and sometimes a trusty cup of coffee. Together, we’ve worked on sustainable community research, UX assignments, and creative concepts that (hopefully) inspire others to think differently.

This site is my little corner of the internet where I get to share what I love with you. Have a look around, enjoy the photos, explore the ideas, and maybe even find something to take home.

Thanks for stopping by!